A Pilot Study of the Complex of Information Used in a Purchasing Activity |
Contents
REVIEW OF LITERATURE | 6 |
HYPOTHESES | 18 |
Complex of Information Score | 24 |
3 other sections not shown
Common terms and phrases
advertising advice asked average brand buying Characteristics complex of information considered consulted consumer demonstration determine discuss distribution durable Economics engaged equipment extent factors familiar frequently friend's item friends friends and relatives friends or relatives furniture graduate greater high school high SES group homemakers household hypothesized identified important included increased indices information sources interview less level of living level of probability limited low SES group magazines major Management market investigation mass media measure media and printed method Michigan newspaper noted Number of Mass opinion leaders percent personal influence pointed positive printed materials publications purchase activity questions reflect Relation relationship relatives reported requires respondents salesman sample score seek selected significant social socio-economic status source of information specific standard Table Talked television testing tion utilization of mass Visited wife