Adoption-diffusion Models of Mode Choice |
Common terms and phrases
adopted than products adoption process Adoption rate ADOPTION-DIFFUSION PROCESSES alternative means alternative modes alternative travel modes American Marketing Association become aware brand characteristics choice of travel Cohen on earlier comments of Martin consumer's degree of innovativeness Department of Transportation develop interest dial-a-bus discontinue dissonance duct easily tried favor Festinger Figure Formal Communication channels function St George H Gerald Cohen Gorman Gilbert Hartgen and Tanner inertia or resistance Intepretation interval Martin Wachs means of travel modal attributes mode choice models Model of Mode modes of travel number of consumers number of occupants occur original modes original product perceived difference perception of modal placed on attribute pre-evaluation priori probabilities of switching Product Adoption product attributes rate of adoption ridership Rogers Sadt Schaller patiently typed situations societal custom steady-state sumer switch function three-state model toothpaste total number traveler's trialability U.S. Department variables