Advertising AttackFrom simple signs to risky stunts, advertising takes many forms. Sometimes the intended message is confusing and other times it's unforgettable. Read Advertising Attack to discover the strategies, techniques, and tricks companies use to influence what we buy. Also discover how you can become a smarter, savvier consumer. This book includes: case studies to connect the reader to real-life situations feature boxes that cover a range of ethical issues engaging activities to encourage critical-thinking skills a timeline, a glossary, and further resources. Book jacket. |
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