Advertising; Its Problems and Methods |
Other editions - View all
Common terms and phrases
adver Advertising Shaw agency analyze appeal Armour and Company attention value attractive AUNT JEMIMA background Bon Ami booklet brand campaign cent Chap CHAPTER CHATEAU LAKE LOUISE Cheltenham circulation coherence collar color commodity Company consumer coöperate copy cost coupon Daniel-Principles of Advertising dealer display economic effect emphasis engravings example Figure firm GMC Truck headline house organs illustration important impression inches interest Italic jobbers layout Lea & Perrins letters Lifebuoy magazines manufacturer market analysis mediums ment method newspaper obtained offer Otto-Advertising Procedure Prentice-Hall package paper paragraph periodicals Phoebe Snow picture poster printed problem purchase reader reading reference relative requires retailer selling sentence space STARCH Steinway STEINWAY & SONS suggestion sumers tion tisements tising trade names trade-mark unity usually Wamsutta words WRIGLEY'S York York City
Popular passages
Page 132 - Yes! skidded — and it's up to you. You failed to provide the chauffeur with Tire Chains. Only good luck saved your wife from paying the supreme penalty for your negligence. She's on the way to the hospital painfully injured, but the doctor thinks she'll pull through. You'd better hurry to the hospital and then report to Headquarters.
Page 120 - Whenever soap comes in contact with the skin — use Ivory. HOW can you decide whether the soap you are using is the best to be had? Though its virtues be suggested in the pictures of pretty faces and extolled in claims almost impossible of fulfillment, the practical man — or woman — determines the real worth of a soap by asking these simple questions: / — Does it lather abundantly? 2 — Does it rinse easily? 3— Does it feel mild? 4 — Has it the purity to insure perfect safety? 5 — Has...
Page 120 - No" to any of these questions, you are not enjoying the greatest possible satisfaction that soap can give. If your answer is an unqualified "Yes", you undoubtedly are a user of Ivory Soap. All seven of the fundamental qualities that soap should have are developed to so high a degree in Ivory that its superiorities are an open book to its millions of users. They know that Ivory is as nearly perfect as soap can be, and they are given fresh proof of it every time they use it for toilet...
Page 145 - INSTRUMENT OF THE IMMORTALS BLESSED are those woodlands of New Hampshire where Edward MacDowell met the wild rose; where his spirit discoursed with the departed Indian; where his soul "overflowed with tenderness and caprice." Blessed, too, is the old Steinway in the log cabin where he lived — for was it not the Voice which uttered first his fine romantic melodies? And is it not fitting that the Instrument of the Immortals should have been his instrument — just as it...
Page 167 - It's worth your money. And your attention. Special Introductory Offer— 10 Weeks for $1 Now! What about that dollar? Suppose you don't subscribe, what becomes of it? You don't know. You never know. Take a dollar out and look at it. What good is the thing to you— all by itself that way? There are few places where a dollar will amount to anything. There is NO place where it will do you as much good as in an envelope addressed to LIFE...
Page 120 - Docs it lather abundantly? 2 — Does it rinse easily? 3 — Does it feel mild? 4 — Has it the purity to insure perfect safety? 5 — Has it the whiteness that indicates highgrade ingredients? 6 — Has it the unobtrusive fragrance that refined people prefer? 7— Does it float? If you must answer "No" to any of these questions, you are not enjoying the greatest possible satisfaction that soap can give.
Page 64 - TT IS easier to pump up an •*• advertisement to ninety pounds pressure and give it across-the-continent mileage than it is to do the same thing with a tire. The most effective publicity Kelly-Springfield Cords receive is the commendation of satisfied users. WIT KELL ?! 8.QQ • • • JSoo • • *!-: 5 .001 S3 :SS? 8S -•I CO O • i— *oc: r*. S o oo • >ft r...
Page 221 - ... mend itself if given a chance. But even though you have some serious organic heart trouble, there is no reason why you should despair. Some of the busiest, most useful people in the world, are heart sufferers. If you have heart disease do not lose hope. A noted heart specialist said: "The cases in which people drop dead from heart disease are comparatively few. If those with impaired hearts will follow the instructions of their physicians they can live practically normal lives — and will most...
Page 221 - Nature, in most cases, makes the heart strong enough to.serve faithfully for a long life— there are few bad machines turned out of her work shop. Day and night, year in and year out, this most wonderful machine in the world does its work. It has no rest, from the day you are bom to the day you die.
Page 22 - In addition, the tax allowance for domestically produced equipment is greater than that for imported equipment (20 per cent for the former and 15 per cent for the latter).