Advertising: Today, Yesterday, Tomorrow: An Omnibus of Advertising |
Contents
The good fight is an unending battle C B Larrabee | 10 |
Section III | 60 |
THE GROWTH OF ADVERTISING MEDIA | 217 |
Copyright | |
2 other sections not shown
Common terms and phrases
adver advertising agency advertising department advertising manager American areas art director Assn audience Audit Ayer BBDO became become better brand business papers business publications business-paper campaign Campbell-Ewald cent circulation clients color commercial communications companies competition consumer copy copywriter corporate creative direct mail economic editorial effective engineers farm field firms function growth I-THE PRESENT ideas important increase industrial advertising industrial agency interest IVORY SOAP John Orr Young Lasker Leo Burnett Lord & Thomas magazines major manufacturer McCann-Erickson measure medium ment merchandising National Advertisers newspapers operations organization outdoor advertising package president PRINTERS problems Procter & Gamble profit publishers radio readers readership retail Rubicam sales promotion selling space sumer Sunday techniques television tion tising trend vertising writers York Young & Rubicam