Aesop & the CEO: Powerful Business Insights from Aesop's Ancient Fables

Front Cover
Thomas Nelson Incorporated, 2005 - Business & Economics - 200 pages
David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.

About the author (2005)

David Noonan has worked in the international consulting engineering industry for more than twenty-five years. He has coauthored two engineering textbooks and more than three dozen professional papers and has been a guest lecturer at the Massachusetts Institute of Technology and Northeastern University. He lives with his wife and family in Hanover, Massachusetts. For more information, visit www.aesopandtheceo.com.

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