Agility: Competing and Winning in a Tech-Savvy Marketplace

Mark Mueller-Eberstein

John Wiley & Sons, Jun 29, 2010 - Business & Economics - 240 pages

Insider secrets to competing-and winning-in the tech-savvy marketplace

The new generation of technology savvy workers is changing the way we look at productivity. Agility uniquely describes how technology agility impacts your business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes will show how to measure and drive technology adoption and the derived impact on business results.

• Includes international cases of various industries, from industry leaders
• Incorporates the ideas of flexibility, balance, adaptability, and coordination under one umbrella
• Uniquely describes how technology agility impacts business performance

What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. Agility makes it clear: the digital divide will be seen in those who take full advantage of the technology versus those merely have it.

About the author

MARK MUELLER-EBERSTEIN is founder and CEO of Adgetec, whose mission is to help organizations and their leaders realize value globally. He is a recognized thought leader, speaker, mentor, and coach. He also advises start-ups, sometimes hands-on as their COO on business strategy and IP management. Agility was written based on his over fifteen years of global experience in the IT industry working with companies and governments to choose, adopt, roll out, and measure the impact of new technologies. In his responsibility as the director of deployment and adoption at Microsoft, he was responsible for the customers' value realization and deployment experience of Microsoft's Office and collaboration products; the customer and partner engagement during Microsoft's software development process; and joint research with leading academic institutions on technology adoption and its impact on business results. During his career with Microsoft and as the company's advisor, he coached Microsoft employees, customers, and partners across the globe on this and other topics. Prior to joining Microsoft, Mueller-Eberstein was at Hewlett-Packard in leadership positions in business development, marketing, and product management. He received a Master of Business Administration from the University of Technology Berlin and studied at the University of Marburg, both in his native country of Germany.

Bibliographic information

• Title: Agility: Competing and Winning in a Tech-Savvy Marketplace; Volume 21 of Microsoft Executive Leadership Series
• Author: Mark Mueller-Eberstein
• Edition: illustrated
• Publisher: John Wiley & Sons, 2010
• ISBN: 0470912529, 9780470912522
• Length: 240 pages
• Subjects: Business & Economics / Decision-Making & Problem Solving; Business & Economics / General; Business & Economics / Management