An Econometric Analysis of Sales Response to Generic Fluid Milk Advertising in New York State |
Contents
3 | 13 |
AN ECONOMIC FRAMEWORK FOR GENERIC ADVERTISING ANALYSIS | 29 |
15 | 41 |
13 other sections not shown
Common terms and phrases
adver advertising and promotion advertising budget advertising data advertising effectiveness advertising expenditure advertising group advertising lag structure advertising on sales advertising policy advertising program Albany and Syracuse alternative Appendix table A-3 ceteris paribus Chapter Class I demand consumers consumption Dairy Promotion Order degree demand functions demand schedule determined distributed lag model double-log Econ econometric economic effect of advertising elasticity of supply empirical equation evaluation experimental design Federal Order fluid milk advertising fluid milk sales hundredweight increase industry influence of advertising lag operator level of advertising linear marginal rate market equilibrium market supply media coverage area Milk Marketing Area Mktg multicollinearity Nerlove opportunity cost optimal advertising investment optimal advertising levels price elasticity procedure rate of return relationship respectively returns to advertising sales and advertising selected Separate polynomial serial correlation short-run SMSA supply response three markets tising variables York City York State dairy York State markets zero