Big Ticket ECommerce: How to Sell High-priced Products and Services Using the Internet

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Bob Regnerus, 2008 - Business & Economics - 208 pages
Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn't work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. If you've been frustrated trying to force a square peg into a round hole, you're about to discover a better way. The Big Ticket eCommerce System is an approach to eCommerce designed exclusively to help you sell high-priced products and services using the Internet.
 

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Contents

1 INTRODUCTION
2
CREATE
12
4 ATTRACTING BIGTICKET PROSPECTS WITH
34
KEYWORD RESEARCH
60
TRAFFIC
76
EMAIL
88
LOCATION
124
ANALYZE AND OPTIMIZE RESULTS
132
14 DECIDING WHERE AND HOW TO START
152
15 HOW TO BUILD YOUR BIG TICKET
168
16 BIG TICKET ECOMMERCE IMPLEMENTATION
188
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