Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive

Matt Haig

Kogan Page, Oct 28, 2006 - Business & Economics - 329 pages

A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.

About the author

Matt Haig was born on July 3, 1975 in Sheffield. He attended the University of Hull where he studied English and History. He has since become a British novelist and journalist. He has authored both fiction and non-fiction for children and adults. His non-fiction title "Reasons to Stay Alive" became a Sunday Times bestseller. His bestselling children's novel, A Boy Called Christmas is now being adapted for film. His other works include: The Last Family in England, The Dead Fathers Club, Shadow Forest, The Possession of Mr. Cave, How to Stop Time and Runaway Troll.

Bibliographic information

• Title: Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive
• Author: Matt Haig
• Publisher: Kogan Page, 2006
• ISBN: 0749447109, 9780749447106
• Length: 329 pages
• Subjects: Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General