Building Theatre Patronage: Management and MerchandisingA how-to manual explaining how to make your cinema popular. |
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Building Theatre Patronage: Management and Merchandising (Classic Reprint) John F. Barry No preview available - 2018 |
Building Theatre Patronage: Management and Merchandising (Classic Reprint) John F. Barry No preview available - 2018 |
Common terms and phrases
advantage adver advertising material amusement announcement appeal arranged attention audience automobile box office campaign cards carry cerning circulation club co-operation co-operative advertising color comedy coming attractions considered contest copy cost cut-out decorative details of operation developed effective employees evident exhibitor fan magazines feature flapper give given heralds holiday impression instance institution interest justified lamps layout letter light manager's marquee matinee ment merchant motion picture theatre national advertising newspaper newspaper advertising nickelodeon novel novelty offer orchestra paper parade particular theatre photoplay play date play-date possible poster press sheet printed prize reader regular patrons requires sales activity sales resistance screen selection selling show window showmanship space standard standard herald star story street stunt suggested theatre advertising theatre attendance theatre manager theatre name theatre operation theatre's tickets tion tising usher vaudeville week window display word-of-mouth
Popular passages
Page 374 - the following order: black on yellow, green on white, red on white, blue on white, white on blue.
Page 369 - the National flag should be in the center or at the highest point
Page 12 - their beauty. Those who do not understand the motion picture theatre, have been puzzled by the architecturally splendid structure, the palatial foyer, the luxurious touches which typify the leading theatres. Impatiently they ask, "What's all this for?" If you understand why patrons visit the motion picture theatre, you understand why architects plan as they do. People come to the motion picture theatre to live an
Page 381 - yet be classical. The long, heavy classical selections may be endured peaceably by the audience; the audience may not fidget; they may not talk; they may even try to applaud politely. But notice the very evident sigh of relief when the long, heavy classical selection is over. It is reactions like these which
Page 383 - The cataloguing of the music library is important. The most generally used method is that of filing selections according to moods. A cross-reference system can be used when parts of the same selection are suitable for different moods. The following headings are suggested for the mood file:
Page 369 - or if there is a line of flags, in front of the center of that line.
Page 12 - the decorative details are elements that make up the atmosphere of a palace, to stimulate the imagination of tired minds and re-create the strength of weary hearts. The architect has mastered the psychology of the theatre-goer. He understands the patrons' love of adventure and the craving for the beautiful and the luxurious, and with deft touches excites the spirit of romance by the very structure and decoration of the theatre.
Page 13 - tapestries. Even the electric signs, that for the early theatre were crudely designed by tinsmiths, are now carefully studied to blend with the architectural treatment of the whole. The great stairways are enticing where an ugly
Page 24 - price, location, accessibility, seating comforts, projection, music, personnel, ventilation, patron conveniences, starting hours, program management no matter what the program is, distinctive novelties of every kind. The theatre as an institution, is the permanent factor that makes regular patrons. When there is little to choose between the entertainment values of programs at competitive theatres, patrons attend one theatre rather than another because of its institutional reputation.