Business Policy: A Framework for Analysis |
Contents
Foreword Why this Book is Being Written | 1 |
The Struggle for Survival and Prosperity | 3 |
P L Statement | 5 |
Copyright | |
8 other sections not shown
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Common terms and phrases
accounts receivable advertising alternative analyzing assets basic Board of Directors budget Business Policy capital cash chief executive competitive edge competitors Corporate cost courses of action Current Debt current liabilities customers decisions develop Dun & Bradstreet earnings earnings per share employees engineering equipment evaluated example Exhibit expense facts financial analysis firm's forecast funds GENESCO goals Harold Geneen Harvard Business Review hired important improve increase industry inventory investment J. C. Penney lack major managerial manufacturing marketing concept material ment method net worth objectives operating organization organizational owner-manager pany percentage personnel pitfalls planning problems profit Project Manager projects promotion ratio responsibility result retail salesmen segment selling small business Small Business Administration small firms specific strategy structure student top management turnover unified sense Vice President Warren G York