Business and Its EnvironmentFor undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, Business and Government, and Business and Public Responsibility. This Fourth edition of the best-selling text brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material. |
Contents
STRATEGY AND THE NONMARKET ENVIRONMENT | 1 |
Integrated Strategy | 29 |
Organization of the Nonmarket Strategy Function | 49 |
Copyright | |
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activists administrative agencies agreement allowed antidumping antitrust Association benefits bill Brent Spar Cemex Chapter China Claritin coalition Coase theorem Commission Committee companies competition Congress consumers corporate costs countries court daylight saving decision developed DoubleClick drug eBay economic effect efficiency emissions employees encryption Enron environmental ethics European Union example export federal filed firms Greenpeace important incentives increase individuals industry institutions interest groups Internet Internet privacy involved Japan Japanese Kodak lawsuits legislation liability lobbying major manufacturers McDonald's ment Microsoft million MTBE nonmarket action nonmarket environment nonmarket issues nonmarket strategies operating organizations parties percent pharmaceutical political action pollution president protection reduce regulation regulatory responsibility result retailers rule rule utilitarianism Schering-Plough Senate social standards sumers tion trade United users utilitarianism vote Wall Street Journal