Business in Society: An Introduction to Business

Front Cover
Appleton-Century-Crofts, 1966 - Business & Economics - 408 pages
The objectives of the book are to provide an introduction to the following: the sociological foundations of business; The social structure of business; the general nature of management and the central role of management; the philosophical backgrounds of the free enterprise and managerial enterprise viewpoints now current in American business; the highlights of our business history; an introduction to the basic technology of our industries; a survey of both the industrial and commercial structure of American business; an analysis of the technological factors influencing business organization, practices, problems, and competition; the social political, and philosophical character of the modern large corporation; some of the modern tools and techniques of business research and control; the basic general principles of management; a survey of the major problems of business since World War II.

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Contents

Preface vii
1
Current Business Problems
16
The History of American Business
35
Copyright

18 other sections not shown

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