Buy-In: Saving Your Good Idea from Getting Shot DownYou've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change. |
Other editions - View all
Buy-in: Saving Your Good Idea from Getting Shot Down John P. Kotter,Lorne A. Whitehead Limited preview - 2010 |
Buy-In: Saving Your Good Idea from Getting Shot Down John P. Kotter,Lorne Whitehead Limited preview - 2010 |
Common terms and phrases
actually Allis answer attack attention audience basic become better budget build buy-in Centerville certainly clear clearly communication computers concerns confusion course create deal death delay discussion don’t effective effort example explain face fact fear feel four give hand Hank happen hard head idea important issue It’s keep least less logic look Lookus means meeting method minds move never offer once opportunity organization percent person Pompus possible powerful preparation probably problem proposal questions raise reasons remember require respect response ridicule says seems seen sense shoot simple sitting someone sort sound speak stand step stop story strategies success suggested sure talking tell thing thought tion town tried true turn understand values vision