CIM Revision Cards Marketing EnvironmentThese cards are designed to be used in conjunction with the CIM Coursebooks and have been written specifically with revision in mind. Learning outcomes at the start of each chapter identify the main points, key topics are summarized and examination and revision tips are provided to give extra guidance. |
Contents
Unit 1 The nature of the organization | 1 |
Unit 2 The microenvironment | 19 |
Unit 3 Analysis of the competitive environment | 31 |
Unit 4 The macroenvironment | 46 |
Unit 5 The demographic social and cultural environment | 57 |
Unit 6 The economic and international environment | 70 |
Unit 7 The political and legislative environment | 84 |
Unit 8 The technical and information environment | 98 |
Unit 9 Environmental information systems | 111 |
Common terms and phrases
achieve advantage alternative analysis answer apply Assess behaviour challenge communication competitive competitors concerns consumer context cost cultural customers demand driving economic effectiveness efficient entry environmental exam examination Example expectations external firms flexible flow focus forces forecasting future global groups growth Identify impact implications importance improving income Increased industry influence interest internal investment knowledge LEARNING legislation Limited Marketing Environment means mobile monitor multinationals natural needs networks objectives operational opportunities organization organizational OUTCOMES plans POINTS political population positive potential Prepare pressure Private profitability promotion questions rates Read reduced reference regulation relationships response REVISION Rise role sector share significance skills social sources specific spending stakeholders standards strategy suppliers supply syllabus threats trade trends Understand Unit