Cases in Consumer Behavior, Volume 1For first level Consumer Behavior courses at the undergraduate level. May also be used at the graduate level. |
Contents
Changing Consumer Perceptions of Bud Rileys | 2 |
Burlington and the UPF Clothing Market | 20 |
The Case of Dale Earnhardt | 27 |
Copyright | |
8 other sections not shown
Common terms and phrases
advertising Altice Americans appliances attended body scanning BP Connect brand Bride Brooks Brothers Bud Riley's Burlington catalog Chris Christ United Methodist Circuit City color cosmetics consumers Dale Earnhardt dresses electronics Elegant Bride fabric facial fangs fans focus groups fragrances garments going Gore-Tex Grecian Formula guys hair hangtags Heesun households Internet Larry Levi's look lotions M.C.S. Blocker mailings male cosmetics manufacturers marketing research married Martha Stewart mass customization measurements melanoma men's nail polish NASCAR Program pump purchase respondents retailers sales staff scanners selection sell shaving skin cancer skin care products spend Stereo strategy subculture Sun Protection Sunscreen TC² television Thai food Thai restaurants there's Timothy's Trone United Methodist Church UPF clothing UPF protection UPF rating vampire wear wedding Willard's Boundary Winston Cup women worship