Cases in Global Marketing Strategies |
Contents
Note on the World Overthecounter OTC | 2-1 |
Note on the Competitors in the OTC Drug Industry 31 | 3-3 |
Note on OTC Brands | 4-4 |
Copyright | |
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accounted activities added advertising agency Alcon America areas automotive Bayer blade brand campaign centers changes Ciba Clearasil client coatings cold communications competitive competitors components considered consumers corporate costs countries customers Deloitte & Touche direct distribution division drug Eastern Europe Euro RSCG Europe European executives expected Financial firms followed France Germany Gillette global growing growth ibuprofen important included increased industry International introduced Italy Japan Japanese launch leading major manufacturers market share ment million mobile North offered operations organization paint percent pharmaceutical planning position practices prescription profit purchase ranked refer to Exhibit regional relationship remedies reports result retail segment selling Siemens sold Source strategy success suppliers switch tion treatment United Kingdom venture volume watch worldwide yogurt