Clients First: The Two Word Miracle

Front Cover
John Wiley & Sons, Sep 18, 2012 - Business & Economics - 240 pages
How honesty, competency, and caring will make you rich

Throw out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years—a feat never before achieved. Here, they explain the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S.

Each of the three keys is important and can stand on its own. However, the success you can achieve when following the Clients First program can only be reached when all three keys are used in coordination.

  • Explains how honesty ensures a strong client relationship
  • Details the ways in which competency pervades all aspects of a client's perception of you
  • Shows how being a caring individual can win over a client on a personal level

Unlock your potential by putting these to use in your life and your business.

 

Contents

Mustang Library
3
Road Trip
7
Harpers Restaurant
13
A Dark and Stormy Night
19
The Morning After
25
The Three Keys
31
The First Key
37
The Second Key
45
The Distressed Client
127
Why Number One? 22 Going Forward 133
133
How to Put Your Clients First
143
The Path to Clients First
145
Make the Commitment
149
Speak the Commitment
153
Keep the Commitment
157
Get Yourself Out of the Way
161

The Third Key
53
A Rare Thing Indeed
59
Giving Up
65
Timeless
71
Synergy of the Three Keys
77
And the First RunnerUp Is
83
Clients First Makes All the Difference
89
Show Me Said the Missourian
91
Team First
95
In Their Own Words
103
Trial by Fire
113
The Institutional Client
119
Set the Monkey Down
167
Put Your Faith in Others
173
Trust the Truth
181
Let the Work Be the Reward
187
Learn to Like People
193
Turn It Around
197
Give to Get
203
Destination Clients First
207
A Clients First World
211
Index
219
Copyright

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About the author (2012)

JOSEPH and JOANN CALLAWAY reached $1 billion in real estate sales in their first ten years, a feat never before achieved. JoAnn has sold over 5,000 homes and speaks to groups from coast to coast.