Cognitive Responses in PersuasionRichard E. Petty, Thomas M. Ostrom, Timothy C. Brock First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes. |
Contents
HISTORICAL AND METHODOLOGICAL PERSPECTIVES | 1 |
The Nature of Attitudes and Cognitive Responses | 31 |
Assessing | 55 |
Copyright | |
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Cognitive Responses in Persuasion Richard E. Petty,Thomas M. Ostrom,Timothy C. Brock Snippet view - 1981 |
Common terms and phrases
activity advocated Ajzen analysis anticipatory argued arguments assess attitude change attitude object attitudinal judgment attributes balance theory behavior Brock Cacioppo capital punishment causal Chapter characteristics Cialdini classical conditioning cognitive dissonance cognitive processes cognitive response approach conceptual consistency correlation counterarguing counterattitudinal credible source dependent variable dimension discussion distraction electrodermal elicited evaluation example expected experiment experimental exposure factors favorable Festinger Fishbein forewarning Greenwald heart rate hedonic Hovland hypothesis impact important increased individual influence initial Insko involving issue Maccoby manipulation mass media McGuire measures motivation negative occur opinion person persuasive communication persuasive message Petty physiological polarization positive prediction presented primary beliefs produce reactions recall recipient relationship relevant repetition scale self-esteem shifts situation sleeper effect social comparison theory social judgment theory Social Psychology source credibility stimulus studies subjects suggested theoretical thoughts Thurstone scale tion topic traits unfavorable validity variables Zajonc