Color Smart: How to Use Color to Enhance Your Business and Personal LifeCOLOR Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client? YOU Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
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Contents
THREE Color in the Marketplace | 47 |
FOUR Applied Color Smarts | 69 |
I | 75 |
FIVE | 85 |
Kids Colors | 91 |
SIX Place Palettes | 107 |
SEVEN The Future of Color | 129 |
Color Ad Infinitum | 151 |
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Common terms and phrases
accents accessories areas automobiles Bambara beige Beware bold brand brown brown and beige burgundy buyers carpeting choose clothing color choices color forecasting Color Marketing Group color palette color personalities color preferences color signals Color Smart Color-Forward Color-Loyal Color-Prudent colors associated colors send combination comes to color companies consumer convey cool course culture dark decorative designers dress employ color example faux finishes favorite feature reinforcement feel feng shui Ford Mustang gold home furnishings hues hunter green influence khaki kids kimono Kmart light line dominance look manufacturers Marketing Group mauve natural neutrals once orange paint pastel pink Place Palette popular product differentiation purple sell shades soft sport utility vehicles sumers teal tend things throat lozenge tion tones traditional wardrobe warm wear women yellow young