Communicating with ConsumersMichael L. Ray, Scott Ward |
Contents
The Relevance of Consumer Information Processing | 5 |
Perspectives on a Consumer Information Processing Research | 13 |
New Perspectives for Consumer Information Processing Research | 27 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising advocated option AHTOLA American Marketing Association analysis analysis of variance ANOVA assertion attitude change attitude models attributes Attribution theory averaging Bettman Beverly Hills brand choice brand name Buyer/Consumer Information Processing buying center Cell CIP research cognitive complexity cognitive structure communication effects components concept conjoint measurement consumer behavior consumer information processing consumer research deception decision process decision-making developed DM's evaluation Federal Trade Commission Fishbein model function G. D. Hughes Hughes and M. L. impact individual information acquisition information dimensions information load information processing research input interaction issues items of information Jacoby judgmental rules levels Lutz M. L. Ray eds Marketing Research mass media monotonic function multiattributed overall perceived risk persuasive message policy makers problems product-vendor programs public policy Purdue University ratings response salient second-order cognitive effects second-order effects Sheth significant specific Speller stimuli strategies subjects task tion Univ variables warranty Wilkie