Communication for Social Change Anthology: Historical and Contemporary ReadingsAlfonso Gumucio Dagron, Thomas Tufte Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc. |
Contents
26 | 5 |
Anatomy of Incommunication | 38 |
Development Communication in | 59 |
Copyright | |
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action activities Africa agricultural alternative analysis approach Ascroft audience behavior broadcasting Buenos Aires cation channels communica communication for development communication for social communication policies Communication Research Comunicación concept critical cultural decision devel developing countries development communication dialogue diffusion Diffusion of Innovations dominant economic effective elite example Excerpt experience film Fogo Island Freire groups human ideas important individual innovations institutions interaction knowledge Latin America MacBride Report marketing Mass Communication mass media means Melkote ment messages Mexico City modern munication national development nication nomic opment organization paradigm participation participatory communication Paulo Freire peasants perspective planning political popular practice Press problems production programs radio reality relationship Reprinted with permission Rogers role rural development social change social marketing society strategies structure Tanzania television theory Third World tion traditional understanding UNESCO velopment village World Bank