Conducting Online Surveys

Valerie M. Sue, Lois A. Ritter

SAGE, 2012 - Computers - 242 pages

Conducting Online Surveys is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.

Contents

• List of Figures: xii
• Preface: xv
• Chapter 1 Introduction: xxi
• Chapter 2 Planning the Online Survey: xxxiv
• Chapter 3 Sampling: liii
• Chapter 4 Writing Survey Questions: lxxi
• Chapter 5 Developing the Survey Instrument: xcvi
• Chapter 6 Conducting the Survey: 107
• Chapter 7 Processing and Analyzing the Survey Data: 139
• Chapter 8 Reporting the Survey Results: 171
• Chapter 9 Concluding Comments: 211
• American Association for Public Opinion Research Code of Ethics: 214
• Frequently Asked Survey Questions: 220
• Glossary: 225
• References: 229
• Index: 232

About the author

Valerie M. Sue is a senior manager at Kaiser Permanente (KP). She manages a range of projects for KP’s Market Strategy and Sales Operations Department and provides data visualization consultation to KP executives and staff. Prior to joining KP, Sue was an associate professor of communication at California State University, East Bay. At CSU, East Bay she taught communication theory, research methods, survey research, statistics, and was the director of the Communication Department’s graduate program. She has authored numerous journal articles, book chapters, and an online survey methods text. Sue earned a PhD in Communication from Stanford University. Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

Bibliographic information

• Title: Conducting Online Surveys
• Authors: Valerie M. Sue, Lois A. Ritter
• Edition: illustrated
• Publisher: SAGE, 2012
• ISBN: 1412992257, 9781412992251
• Length: 242 pages
• Subjects: Computers / Internet / General; Reference / Research; Social Science / Research; Social Science / Sociology / General