Conducting Online Surveys

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Sage Publications, 2007 - Reference - 194 pages
Processing and analyzing the service data -- Planning for data analysis -- Tracking the surveys -- Creating a codebook for e-mail surveys -- Data cleaning -- Data transformation -- Descriptive statistics -- Inferential statistics -- Summary -- Reporting the survey results -- Preliminary considerations -- Format of a survey report -- Oral presentations -- Poster session presentations -- Visual aids -- Matching survey results to type of display -- Distributing results using a Web-based survey development tool -- Summary -- Concluding comments -- Opportunities and challenges in online survey research -- Benefits of online surveys -- The future of online survey research -- Appendix A: Resource guide -- Appendix B: Probability sampling review -- Appendix C: Basic demographic questionnaire -- Appendix D: Sample e-mail invitation -- Appendix E: Sample snail mail invitation -- Appendix F: Review of basic summary statistics -- Appendix G: Sample of survey monkey's basic results report -- Glossary -- References -- Index -- About the authors

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Contents

Why Is a Book Specific to Online Survey Research Needed?
8
Planning the Online Survey
10
Sampling
21
Copyright

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About the author (2007)

Valerie M. Sue is a Senior Consultant in the Internet Services Group at Kaiser Permanente (KP). She manages online survey projects for KP and is one of the lead developers of KP?s online member research panel. Prior to working at KP, Sue was an Associate Professor of Communication at California State University, East Bay, where she taught Communication theory, research methods, and survey research courses and was director of the Communication Department?s graduate program. She has also authored numerous journal articles and delivered presentations at the conferences of the International Communication Association, American Evaluation Association, and the American Public Health Association. Sue is a graduate of Stanford University, where she earned a PhD in communication. Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

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