Conducting Online SurveysProcessing and analyzing the service data -- Planning for data analysis -- Tracking the surveys -- Creating a codebook for e-mail surveys -- Data cleaning -- Data transformation -- Descriptive statistics -- Inferential statistics -- Summary -- Reporting the survey results -- Preliminary considerations -- Format of a survey report -- Oral presentations -- Poster session presentations -- Visual aids -- Matching survey results to type of display -- Distributing results using a Web-based survey development tool -- Summary -- Concluding comments -- Opportunities and challenges in online survey research -- Benefits of online surveys -- The future of online survey research -- Appendix A: Resource guide -- Appendix B: Probability sampling review -- Appendix C: Basic demographic questionnaire -- Appendix D: Sample e-mail invitation -- Appendix E: Sample snail mail invitation -- Appendix F: Review of basic summary statistics -- Appendix G: Sample of survey monkey's basic results report -- Glossary -- References -- Index -- About the authors |
Contents
Why Is a Book Specific to Online Survey Research Needed? | 8 |
Planning the Online Survey | 10 |
Sampling | 21 |
Copyright | |
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alpha anonymity answer appropriate audience bar graphs basic box plot closed-ended questions color complete the questionnaire complete the survey conduct contingency questions correlation create data analysis Dillman display distribution e-mail addresses e-mail invitation e-mail surveys example Female Figure follow-up font format graphics guidelines important incentives individual Internet surveys level of measurement male mean median methods Nominal data nonprobability samples nonresponse online survey research open-ended questions opinion outliers panel password pie charts poster potential respondents PowerPoint PowerPoint slides probability sampling Product Company Qualtrics relationship response options response rates Retrieved sampling frame scale scores screen selected significant simple random sample skip social desirability bias standard deviation summary statistics survey hosts survey questions survey results survey sampling survey software Table tions users valid variables Venn diagram visual Web survey Web-based survey