Consumer Behaviour in Canada: Theory and Practice |
Contents
Introduction to Consumer Behaviour | 1 |
The Consumer Decision Process | 23 |
Canadian Demographics | 53 |
Copyright | |
18 other sections not shown
Common terms and phrases
advertising attitude models attributes attribution theory believe Belk brand brand loyalty buyer buying behaviour Canada Canadian Canadian wine Chapter classical conditioning cognitive communication concept considered consumer behaviour consumer life cycle Consumer Research consumer's consumption cultural values customers demographic Dentyne developed effect evaluation example F.G. Crane feel Figure households important income individual influence innovations involvement Journal of Consumer Journal of Marketing learning lifestyle low-involvement market segments marketing mix Marketing Research Marketplace Report middle class milk motivation needs norms object offer opinion leadership organizational consumers perceived percent personality positive problem solving product category Promotion psychographic purchase decision Quebec reference groups Reprinted by permission response retail reward role score selection social class Source spend Statistics Canada stimuli strategy subliminal subliminal stimulation sumer superego target tend theory tion Trait theory unconditioned stimulus understand variables