Consumption and Identity at Work

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SAGE, Feb 29, 1996 - Social Science - 213 pages
The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work.

In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be

 

Contents

The Production of Subjects
40
The Culture of the Customer
75
Part II
97
Reimagining Organizational Identities
119
Consuming Organization
148
Setting Limits to Enterprise
178
Research Details
194
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About the author (1996)

Paul du Gay is a Senior Lecturer in Sociology at The Open University

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