Deco Type: Stylish Alphabets of the '20s & '30sThis is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere. |
Common terms and phrases
12 Point 1925 DESIGNER OTTO 1930 BAUERSCHE GIESSEREI 24 Point 36 Point 48 Point advertising AMERICAN TYPE FOUNDERS BAUHAUS BERTHOLD BIFUR BOOK JACKET BROADWAY SERIES CARACTERE DE PU CARACTERE DE PUBLICITE CATALOG COVER COMPLETE COMMERCIAL ARTIST CONTINENTAL TYPEFOUNDERS ASSOCIATION CUBIST CUBIST BOLD Deberny & Peignot DEBERNY AND PEIGNOT Deco type DENTIFRICIO UMBERTO DENTIFRICIO DENTIFRICIO UMBERTO MILANO DESIGNER OTTO HEIM ettori FARBIGE ALPHABETE UNTITLED FIRENZE FUTURA BLACK TYPE FUTURA FUTURA FUTURA FUTURA SCHMUCK ORNAMENT HAND LETTERED LABEL HARRY BAIRD HEIM FARBIGE ALPHABETE HERBERT BAYER HUNGARY JKLMNOPQ KAREL ČAPEK KUNST layout letterforms LETTERING SPECIMEN 1927 LOGO MILANO DENTIFRICIO UMBERTO modern type Modern typography modernistic Modernistic typography MORRIS FULLER BENTON Olympia OTTO HEIM FARBIGE PAUL RENNER PAUL RENNER BAUER POSTER printers PUBLICITE CARACTERE RENNER BAUER TYPE RUDOLF KOCH SPECIMEN SHEET STEMPEL A.G. style STYLISH TELEF type design TYPE FOUNDERS COMPANY TYPE SPECIMEN COVER TYPEFOUNDERS TYPOGRAFIA UMBERTO DENTIFRICIO UMBERTO UMBERTO MILANO DENTIFRICIO