Design Discourse: History, Theory, CriticismVictor Margolin The editor has gathered together a body of writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in the light of its cultural significance and its powerful position in today's society. The collection begins with a discussion of the various expressions of opposition to the modernists' purist approach toward design. Drawing on postmodernist theory and other critical strategies, the writers examine the relations among design, technology, and social organization to show how design has become a complex and multidisciplinary activity. The second section provides examples of new methods of interpreting and analysing design, ranging from rhetoric and semiotics to phenomenology, demonstrating how meaning is created visually. A final section related to design history shifts its emphasis to ideological frameworks such as capitalism and patriarchy that establish boundaries for the production and use of design. |
Contents
Introduction by Victor Margolin | 3 |
SECTION I AFTER THE MODERNISTS | 29 |
SECTION II THE INTERPRETATION OF DESIGN | 89 |
SECTION III WRITING DESIGN HISTORY | 211 |
A Preliminary Mapping by Victor Margolin | 265 |
List of Contributors | 289 |
Common terms and phrases
abstract action advertising analysis Andrea Branzi architecture argument audience avant-garde Barthes Bauhaus Bonsiepe Branzi Casabella century communication complex concept consumer context critical culture decorative defined design activity design history Design Issues design practice design professions design studies design theory designed objects designer's Dilnot discipline drawing El Lissitzky elements emotional environment essay esthetic everyday example expression feminist field figure function graphic design grid Gui Bonsiepe historians history of design human ideas ideology important individual industrial design Information Design Journal Isotype kitsch language London Macbeth material meaning ment modern modernist nature Neurath office automation Otto Neurath patriarchy persuasion possible postmodern Press problems professional rational relation relationship rhetoric Roland Barthes role semiotic sense social society specific structure style SVP3 symbolic technological reasoning things tion traditional University users values Victor Papanek visual women York