Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American IconHow the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.
From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound. |
Contents
1 | |
The Fourth Abides | 77 |
Chapter | 111 |
Chapter | 127 |
The Old Gobi Desert Trick | 143 |
Chapter | 181 |
The Board August August and Augusta | 203 |
A Seller from Hello | 257 |
A Long Way from St Louis | 295 |
A Toast on Both Sides | 311 |
Cash Out or Hunker Down | 323 |
Epilogue | 341 |
Notes | 355 |
Acknowledgments | 369 |
About the Author | 371 |
373 | |
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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon Julie MacIntosh No preview available - 2010 |