Developing an Effective Major Gift Program: From Managing Staff to Soliciting GiftsRoy Muir, Jerry May This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals in higher education, are as follows: (1) "An Introduction to the Major Gift Process" (Jon Cosovich); (2) "Strategic Management of a Major Gift Program" (David R. Dunlop); (3) "Developing Major Gift Staff" (Carol L. O'Brien); (4) "Setting Guidelines: Assessing and Directing Major Gift Staff for Optimal Results" (Don Myers); (5) "Prospect Research: Key Methods for Discovering and Targeting Donors" (John Gliha); (6) "Prospect Management: Tracking and Coordinating Information" (Carole W. Karsch); (7) "Prospect Identification and Assessment: Using Prospect Meetings and Peer Review" (Linda J. Marks); (8) "Using Volunteers in the Major Gift Program" (David G. Pond); (9) "Narrowing the Major Gift Market: Principal Gifts" (William F. Dailey, Lucretia L. Martin, and Dennis J. Caplis); (10) "An Effective Model of Principal Gift Program" (William H. Boardman Jr.); (11) "Developing Prospect Strategies" (Marjorie E. Millar); (12) "Factors of Engagement: Using Volunteer Committees and Special Events to Cultivate Donors" (Charlotte B. Heartt); (13) "Asking for Major Gifts" (A. H. "Bud" Edwards and William Outhouse); (14) "Major Gift Case Studies" (James W. Osterholt and Roger A. Meyer); (15) "Stewardship of Major Donors" (William R. Haden). Includes a bibliography of major donor research resources. (JB) |
Contents
Figures | 9 |
Developing Major Gift Staff | 19 |
Tracking and Coordinating Information | 43 |
Copyright | |
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Common terms and phrases
able activities addition alumni annual appropriate areas assessment building campaign commitment committee companies Contains coordination corporate cultivation determine development officers development staff Directory discuss donors effective effort endowment establishing example executives experience faculty foundations friends fund raising future gift prospects giving goals grants Group Guide guidelines important Includes individuals initiatives institution institution's interest involvement keep Lists major donor major gift officer major gift program major gift volunteers manufacturers meet Michigan moves nature needs nurturing offer opportunities organization planning potential present president principal gift profiles proposal prospect research questions receive records relationship reports require responsibilities role screening session Smith solicitation sources specific staff stewardship strategy successful tracking system understanding volunteers Who's