Digital Darwinism: Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

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Penguin, 1999 - Business enterprises - 227 pages
A follow up to Webonomics, this text looks at the rapid changes in the web ecconomy over the last couple of years and provides the reader with a sophisticated set of tools to help create, expand or enhance his/her business. Evan Schwartz also explores companies that have so successfully exploited the new rules of the web economy that their entire business or most of their profits are web-based.

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Contents

Frenetic Evolution
3
Build a Brand That Stands for Solving Problems 121
21
Allow Your Prices to Fluctuate Freely with Supply and Demand
44
Copyright

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