Privacy: The Key Issue of the 90's, a Direct Marketer's Guide to Effective Self-regulatory Action in the Use of Information |
Common terms and phrases
800 numbers amount of national business subscribers caller caller ID client compliance consumer data CONSUMERS REGISTER CONSUMERS REQUEST contact the DMA corporate fair information customer service representatives delete Direct Marketing Association disclosure notices DMA Washington office Door to Opportunity duplicate catalogs Ethical fair information policy fair information practices fair information principles Farmingdale Guidelines for Personal in-house suppression information policy statement list cleaning list rental mail calls Mail Preference Service mail they receive mailing label mailing lists marketing data merge purge MPS and TPS MPS file MPS or TPS MPS/TPS name and address national advertising mail offer consumers Personal Information Protection proper handling provide consumers receive our catalog register with MPS register with TPS request name removal requests for name respond to consumer response Service and Telephone subscription suppress file suppression requests TCPA telemarketing calls telephone marketers telephone number Telephone Preference Service telephone solicitation wish to receive zip codes