Dynamic Competitive Strategy & Product Life Cycles |
Contents
The Learning Requirement and Its Effect on Product | 50 |
The Obverse Avoidance Side of Offering | 72 |
Trial Acceptance and the Social | 102 |
Copyright | |
8 other sections not shown
Common terms and phrases
acceptance advertising Advertising Age aspects assortment attention attractive attributes automobile basic brand buyers competitors concept concept testing consumer cost curve dealer decline degree demand desire-sets desires differentiation distribution diversification duction early adopters effort emulative estimated experience fashion firm gain habit high-learning important industry initial innovation involved kind learning requirement low-end major manufacturer margin market development market segments market share marketing mix marketing plans Mass media ment models needs niche offering Opinion Research Corporation opportunities opportunity costs perception period planning position possible potential premium price leadership price lines pricing decision prod product development product improvement product life cycle profit promotional purchase relatively result risk sales promotion satisfaction saturation selective attention sell seller skills specific stage strategy substantial success target tend tion use-systems users volume