Effective Customer Relationship ManagementCambria Press |
Contents
Procedure | |
Measures | |
Results | |
Hypothesis Tests | |
Investigation of Keyvariable Propositions | |
Structural Equation Modeling | |
Discussion and Recommendations | |
Discussion | |
Background and Theory | |
Defining Key Terms | |
Methodology | |
Population And Sampling | |
Scope And Limitations | |
Recommendations | |
Appendix A | |
Questionnaire | |
Appendix B | 12 |
Appendix C | 8 |
Appendix D | 15 |
Other editions - View all
Effective Customer Relationship Management: How Emotion Drives Sustainable ... Amy Carson Sauers No preview available - 2008 |
Common terms and phrases
Altman and Taylor awareness stage benefits CFA shown commitment stage correlation customer experience customer relationship development customer relationship management customer satisfied customer’s journey developmental stages differences between stages Disagree Strongly Agree emotional-relational employees exploration stage factor analysis fit statistics growth and commitment growth stage hypothesized Important Extremely Important increase individualistic emotion interaction interpersonal Jap and Ganesan Jerry Maguire keeping customers last stage latent variables linear regression long-term marketing communication Marketing researchers marketing’s model fit monomyth needs partners positive relationship post-hoc tests Principal Component Analysis principle components product/service profits prosocial emotion quadratic trend relationship between commitment relationship between exploration relationship between growth relationship development model relationship marketing reptilian emotion salespeople salesperson sample satisfaction Scanzoni scree plot seller social stage factor Stage2 stages of relationship stages progress Strongly Disagree Strongly structural equation modeling study’s sustainable Table trust and commitment trustworthy University of Connecticut VanLear and Trujillo variance