Effective WritingWhether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text-they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences. Written in plain language and a relaxed style, this book is easily adaptable to a wide variety of writing styles and tasks, and will be helpful at any stage of the process: conceptualization, writing, or editing. |
Contents
AN APPROACH TO SENTENCES | 23 |
COMMON FORMS | 27 |
OCCASIONAL SHORT FORMS | 32 |
DRAMATIC FLOURISHES | 36 |
ELEGANT REPETITIONS | 46 |
CREDIBLE QUOTATIONS | 51 |
CONVERSATIONAL INJECTIONS | 55 |
STARK ATTACHMENTS | 60 |
UNIFY YOUR PARAGRAPHS AROUND | 114 |
MAKE YOUR POINTS IN COMPELLING WAYS | 130 |
LINK YOUR PARAGRAPHS | 156 |
AN APPROACH TO PLANNING | 201 |
SPELL OUT YOUR MAIN | 218 |
DECIDE HOW LONG EACH SECTION WILL BE | 229 |
TAPE YOUR DRAFT ON A WALL TO APPLY | 244 |
Common terms and phrases
13 December 14 January 20 December Africa American Century argument Asians banks Big gains California Century New York clause Colon link common Conclude developing countries Development Report draft economic Economist 345 elab Endicott Peabody examples Farrar and Rinehart Florida global graph growth Hispanics Hispanics and Asians ideas Imply the point integrated model interstate migration Know You're Reading Lead list disparate details Literature 1980 live losses through interstate Luce main message Mary Lee Settle ment metres Michiko Kakutani million residents Mother's Day natural increase October Opening embellish paragraph-by-paragraph plan Paul Krugman percent population Primo Levi question and answer quotation readers Repeat Repetition says Signal what's skills Software Industry insert strong point supporting messages supporting sentences Survey tences Texas tion topic Undermine a premise verb Vladimir Nabokov William Safire word or phrase writing York Times Book York Times Magazine