Emerging Trends in Indian Marketing in the 90sS. C. Sahoo, P. K. Sinha |
Contents
FOREWORD | 9 |
SINGH | 12 |
THE CONTRIBUTORS | 15 |
THE GROWTH CHALLENGE | 20 |
13 | 40 |
Continued | 50 |
OF RURAL MARKET | 65 |
This | 66 |
7 | 81 |
STRATEGIC MODE | 105 |
WOOING SHELF AREA | 141 |
14 | 152 |
ECOLOGICAL PERSPECTIVES | 159 |
| 181 | |
| 187 | |
Common terms and phrases
advertising agrarian prosperity agricultural become Berhampur University better Bhubaneswar brand buyers buying Campa Cola cent of GDP challenge changes companies competition concept Conserver Marketing consumer durables consumer movement Consumer Protection consumerism context corporate cost crores customers Darjeeling Tea decade decision Delhi demand developing countries ecological economic Emerging Trends environment ethics export market factors growing consumerism growth Gujarat Hence ideal consumption basket impact implications important impulse buying income increase India's exports Indian banking Indian consumer Indian market industry ITC Limited major manufacturers marketing efforts Marketing Management marketing research marketing strategy ment Mukunda Das Nirma OPEC organisations Orissa Packaged Parvatiyar population Prof programmes promotion purchasing power retail role rural areas rural consuming system rural India rural market Sahoo sector segments Sinha social society spend sumers techniques tion trade urban consumer villages Xavier Institute