Essentials of Product Planning |
Contents
The use of forecasting | 12 |
Appraisal of existing products | 26 |
The role of market research | 37 |
Copyright | |
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Common terms and phrases
achieved acquisition activities allocated analysis applied appraisal approach areas basic budget capital Checklist company objectives company's compared competition competitors considered contribution corporate curve decide decision demand detailed diversification environment established evaluation examination example existing products expected expenditure factors future Golden Wonder growth HP Sauce ideas identified Imperial Tobacco important increase indirect costs industry initial interviews investment involved joint venture know-how licence agreement licensing major manufacturing market research ment methods Metra necessary obtained opportunities Owens-Illinois particular partners patent pilot field possible potential pre-coded present products problems product life cycle product planning product-line profit programme purchasing questionnaire Rank Organisation Rank Xerox raw material research and development Ross Group royalty sales volume sample sector situation Smith's Crisps specific stage strategy structure success suppliers targets technical technological tion trends wheels Wilkinson Sword Xerox Corporation