Ethics in Marketing |
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action agency American Apple Audi behavior Benetton Black & Decker brand buyer channel Chevron cigarette claims client company's competition competitors concern conduct consumer consumer sovereignty corporate costs critical customers dealers deceptive decision deontological developed drug effect employees environment environmental ethical issues evaluation example executives EXHIBIT firm groups Harvard Business Harvard Business School increased industry Instant Camera interview involved Lenor lottery major manufacturers marketing ethics marketing managers marketing research McDonald's merchandise million moral Nordstrom offered organization packaging percent pharmaceutical plastic practices problem product recalls profit promotion purchase questions recall recycling Reebok resale price maintenance respondents result retail safety salesman salespeople Samurai says selling shoes smoking sold Sorrell Ridge specific strategy suggested sumers suppliers Suzuki Suzuki Samurai target television tobacco trade unethical United vehicle Wall Street Journal