Global Communication: Theories, Stakeholders, and Trends

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John Wiley & Sons, Mar 8, 2010 - Language Arts & Disciplines - 400 pages
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 
 

Contents

Development Research Traditions and Global
39
The Role of International Organizations
59
New Dimensions and Implications
84
Global Technologies and Organizations
103
The Evolving Frontier
124
American Multimedia Conglomerates
148
NonUS Stakeholders of Multimedia Conglomerates
186
Integration and Cultural Diversity in
205
Competitors
243
The Roles of Global News Agencies
274
Arab Media and the AlJazeera Effect
290
Media Globalization in Asia
305
The Role of Global Advertising
335
Summary and Conclusions
349
Select Bibliography
369
Index
382

Global Issues Music and MTV
223

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About the author (2010)

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

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