Golden Apples: Six Simple Steps to Success

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Hodder & Stoughton, Feb 15, 2012 - Biography & Autobiography - 240 pages
Bill Cullen, legendary head of Renault Ireland, went from selling apples on the streets of Dublin to owning a company with an annual turnover of over $400 million. He credits much of his success to the women in his life: his mother, Mary, and his grandmother, Molly Darcy, whose fierce intelligence and homespun wisdom were a constant motivation and whose stories he told so vividly in his bestselling memoir, It's a Long Way from Penny Apples. Now Bill shares those memories, and interprets them for the twenty-first century. Under his inspirational guidance, you can transform your career and your life.

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About the author (2012)

Bill Cullen was born in Dublin in 1942 and grew up in the inner city slums of Dublin's Summerhill tenements. A street seller from the age of six, Bill left school at thirteen to make a living. In 1956 he got a job in a Dublin Ford car dealership and by 1964, as a twenty-two-year-old, he was appointed director general of the dealership. In 1986 he took over the troubled Renault car distribution franchise and turned it into a success. Bill Cullen is a director of the Irish Youth Foundation and in 1998 was a recipient of the Lord Mayor's Award for his work with the disadvantaged young people of Dublin and Princess Grace Award.

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