Group Structure and Opinion Change: A Study in Small Groups and Mass Communication |
Contents
METHOD AND PROCEDURE | 30 |
Preparation for The Research | 37 |
The Interview Procedure | 41 |
8 other sections not shown
Common terms and phrases
05 level American consumer amount of opinion attitude Carl Hovland communica communication theorists communicative acts concept congruity principle consumer broadcast convergence cussion designated leader discussion groups discussion on opinion do-it-yourself Doctor of Philosophy effect of group Erich Fromm established groups Festinger Fromm and Freud frustration group decision group discussion group of slight group structure guide the discussion hearing the broadcast hypothesis ideas individuals brought interview kind Kurt Lewin Leon Festinger Lewin long time friendship long-established friendship group mass communications mass media meet newly organized group NISBET number of communicative opinion change opinion items opinion scores opinion test Osgood Paul Lazarsfeld person pressure primary group principle of congruity Randy ranked ROSS RUDIN Schramm semantic differential Sigmund Freud significant slight tradition small group theorists social specific influencing session standard deviation stimulus broadcast subjects things three groups tion Type of Group votes Walter L Wilbur Schramm York