Guidelines and Standards for Measuring and Evaluating PR Effectiveness

Front Cover
The Institute, 1997 - Public relations - 46 pages

Bibliographic information

TitleGuidelines and Standards for Measuring and Evaluating PR Effectiveness
AuthorInstitute for Public Relations Research and Education (U.S.)
PublisherThe Institute, 1997
Original fromPennsylvania State University
DigitizedMar 22, 2010
Length46 pages
  
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