Health Care Marketing: Tools and TechniquesHealth Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition. |
Contents
BRANDING IDENTITY MANAGEMENT TOOLS | 53 |
TARGET MARKETING TOOLS | 99 |
CONSUMER BEHAVIOR PRODUCT PROMOTIONS TOOLS | 135 |
ENVIRONMENTAL ANALYSIS COMPETITIVE ASSESSMENT TOOLS | 177 |
MARKETING MANAGEMENT TOOLS | 213 |
MARKETING STRATEGY PLANNING TOOLS | 235 |
AN INTRODUCTION TO MARKETING | 273 |
GLOSSARY | 281 |
| 297 | |
| 301 | |
Other editions - View all
Health Care Marketing: Tools and Techniques: Tools and Techniques John L. Fortenberry Jr. No preview available - 2010 |
Common terms and phrases
activities adopters advertising assess assisted living associated Balanced Scorecard Blue Ocean Strategy Brand Design Model brand names Brand Portfolio Molecule Brand Report Card CEM Framework competitors Constructed using design consumers Content removed due copyright restrictions Day’s diagram Differential due to copyright durable medical equipment efforts enhanced ensure environment evaluation examining this chapter example experiential platforms formulate given product offerings growth healthcare entities healthcare industry healthcare marketers healthcare marketplace healthcare organizations identify identity management Igor Ansoff Illustrated in Figure innovations insights involves Kotler LEARNING OBJECTIVES Loyalty Ladder market segments market share Marketing Communications marketing strategies medical clinic OBJECTIVES After examining OPERATIONAL MATTERS opportunities Organigraph perceptions Perceptual Map PEST Analysis pharmaceutical plans Porter’s position potential product development Product Ladder Product Life Cycle product portfolios provides pursuits Sales Grid Semantic Differential stages strategic management Strategy Map stretch extension SWOT Analysis target audiences target markets tion tool understanding wants and needs