How to Run a Thriving Business: Strategies for Success & Satisfaction

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NOLO, Nov 9, 2004 - Business & Economics - 368 pages
How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well?

Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971 .

With How to Run a Thriving Business you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.

How to Run a Thriving Business breaks it all down with 17 ideas, including:
  • don't work long hours
  • choose a business you care about
  • embrace your best competitors
  • get and keep a competitive edge
  • innovate now and forever
  • market your business creatively
  • target your customers
  • react quickly to bad news

    How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.
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    About the author (2004)

    Ralph "Jake" Warner, widely recognized as a pioneer of the do-it-yourself law movement, Warner founded Nolo with Ed Sherman in 1972. He began publishing do-it-yourself law books written by him and his colleagues after numerous publishers rejected them. Warner holds a law degree from Boalt Hall School of Law at the University of California at Berkeley and an undergraduate degree from Princeton.

    Bibliographic information

    TitleHow to Run a Thriving Business: Strategies for Success & Satisfaction
    AuthorRalph Warner
    PublisherNOLO, 2004
    ISBN1413314643, 9781413314649
    Length368 pages
    Subjects › 

    Business & Economics / Small Business
      
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