How to sell in a store. Manual for clothing and footwear |
Contents
Introduction | 9 |
The language of salespeople | 25 |
How to improve communication with customers | 31 |
Common terms and phrases
answer beautiful benefits better cashier chamois choose close the sale closed shop coat coherence color comfortable complaint cross sell customer asks customer feel customer's decorative elements Derby desire displayed dress shoes dynamic body language ear canal elegant elicit evaluation example expensive fabric fibers Footwear fundamental gestures give goal highlight important impression induce the customer informal clothing interlocutor K-way kinaesthetic laces leather welt light listen looking match perfectly means method Features/Scarpone Mistakes to avoid needs negative Neuro-Linguistic Programming never objections observe OTTANTAVENTI parka person positive prefer product knowledge proposed item psychological purchasing motivation pushy questions reaction Redbone relationship Reliability role sales negotiation salespeople satisfied say goodbye scenographic sell sensations sewn shirt signals simile sincere situation smile store image style suggest suit technique of apparent trousers viscose visual communication warm wear welcoming customers window dressing worry yarn defined