I Sent You a Letter - Did You Reply?: True Tales of a Junk Mail WhizThis is the true story of a young man from New York who found fame and fortune in America's Midwest, working at a job (creating junk mail) that nobody else wanted. For 60 years he has advised companies and nonprofit fundraisers on how to use the mail to sell their products and services to millions of people. His name is Henry C. Cowen, and he is the whiz who has probably already touched your life, even though you may never have heard of him. For about half of Cowen's working years, two of the nation's largest direct mail companies paid him to work exclusively for them - and gave him unlimited budgets to find and test new ideas, new ways to sell, new ways to make more money. He is responsible (like it or not) for much of the mail you have received in your lifetime. Since 1975 he has also advised numerous other American companies, as well as more in Canada and Europe. His clients have included American Express, Time Newsweek, AARP, American Automobile Association, TV Guide, Exxon, Conde Nast, Sports Illustrated, Sports Afield, Field & Stream, Outdoor Life, Biblical Archaeology Society, North Shore Animal League, Bantam Books, and so on and so forth. His book will tell you all about this, and you will enjoy his many anecdotes, Even more importantly, if you own a company that advertises by mail (or work for one) - or a company that would like to try advertising by mail for the first time - this book is a must, because it tells you sure-fire ways to be successful. However, this is not a textbook. It is easy to read. There are no formulas to learn, nothing to memorize. It is even entertaining, and will simply point you in the right directions and show you how to make mail more effective, more profitable. It will work for you even if you have a small company without much money to spend - or a large company that has not been as successful in the past as you may wish. Henry Cowen has made many people rich, and he may make you rich, too. See for yourself. Buy or borrow a copy of I Sent You a Letter...Did You reply? You may even win one of the prizes offered in the book. Best of all, remember, it may make you rich. |
Contents
Section 1 | 5 |
Section 2 | 9 |
Section 3 | 28 |
Section 4 | 49 |
Section 5 | 157 |
Section 6 | 166 |
Section 7 | 181 |
Section 8 | 197 |
Section 9 | 215 |
Other editions - View all
I Sent You a Letter - Did You Reply?: True Tales of a Junk Mail Whiz Henry C. Cowen No preview available - 2002 |
Common terms and phrases
advertising agency Alex American Anyway asked Battery Park City became bought building buyer called circulation client Club Consumers Digest copy cost Cowen Group created creativity Dave Cowen Daya Diane direct mail direct marketing English envelope fellow Foster Parents Plan French German girl Greenwich Village guess happened Harold Mertz Here’s Homestead Building idea Iowa kids knew later letter Lewyt lived Long Island Look Look’s magazine mailers mailing list Mike Moines never newspaper nice offered okay order forms Paris person postage pretty printed prize Publishers Clearing House Reader’s Digest remember reply sell subscriptions smart sold spoke started story Street Suhler sweepstakes talking tell thing thought told took TV Guide wanted winner woman words York young