Innovating in a Connected World: Harnessing the Vast Creative Potential Outside Your CompanyThis Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.
Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world.
In their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain--the vast creative potential that lies beyond the firm’s boundaries. However, most executives feel that they don’t know how to reach the Promised Land.... |
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align architecture of participation back-end BEST BOOKS BRAND REVITALIZATION C-BURST OF INSPIRATION common set company’s Connected World customer community customer relationship management different types Ducati electronic R&D networks facilitates firms flavor of network-centric FT Press Delivers Global Brain goals and objectives IBM's revenue ideas to Staples improvement ideas independent software developers infrastructure innovation activities innovation agenda innovation context innovation initiative innovation network innovative contributions innovative ideas inventor community ISBN Joan Kiddon Arcature Kiddon Arcature LLC Larry Light Arcature leverage the power Light Arcature LLC motorcycle companies network-centric innovation opportunities network-centric innovation strategy office supplies open source communities Open Source Software open source-related Phil Baker Plan to Win players Press Delivers elements Principles of Network-Centric problems typically product development product features products and technologies Products to Market pursue Salesforce.com shared awareness shared goals shared world view social knowledge creation type of innovation Vast Creative Potential virtual customer environment