Intrapreneuring in Action: A Handbook for Business Innovation

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Berrett-Koehler Publishers, Dec 6, 1999 - Business & Economics - 176 pages
Based on the authors' experience helping companies launch over 400 new products and businesses, Intrapreneuring in Practice gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It also explains how to avoid classic mistakes while creating a climate that encourages intrapreneurship and directs intrapreneurial energy toward company goals.
 

Contents

How Innovation Actually Happens
11
The Crucial Roles in Innovation
15
How to Succeed as an Intrapreneur
21
What an Intrapreneuring Program looks Like
25
FROM IDEA TO PROFITABLE REALITY
43
Finding a good Idea
45
Getting Started
49
Avoiding Typical New Product Mistakes
57
Diagnosing Your Climate for innovation
105
Improving Your Climate for Innovation
117
The Future of the intrapreneurial Organization
145
APPENDICES
151
The Intrapreneurs Ten Commandments
153
An Outline for an Intrapreneurial Business Plan
154
The Intrapreneurial Evaluation Checklist
160
The Sponsor Evaluation Checklist
162

Intrapreneuring within a Structured Development Process
71
THE TRICKS OF THE TRADE
79
Advice for Handson Innovators
81
What You Can Do as a Middle Manager
87
What You Can Do in Senior leadership
93
THE CLIMATE FOR INNOVATION
103
The Team Effectiveness Checklist
164
The Intrapreneurial Bill of Rights
165
Notes
167
Index
169
About the Authors
175
Copyright

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Page 1 - Innovation is more than creativity. It is the creation and bringing into widespread use of a new product, service, process, or system — from the first glimmer of an idea to successful implementation and exploitation.