Intrapreneuring in Action: A Handbook for Business InnovationBased on the authors' experience helping companies launch over 400 new products and businesses, Intrapreneuring in Practice gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It also explains how to avoid classic mistakes while creating a climate that encourages intrapreneurship and directs intrapreneurial energy toward company goals. |
Contents
How Innovation Actually Happens | 11 |
The Crucial Roles in Innovation | 15 |
How to Succeed as an Intrapreneur | 21 |
What an Intrapreneuring Program looks Like | 25 |
FROM IDEA TO PROFITABLE REALITY | 43 |
Finding a good Idea | 45 |
Getting Started | 49 |
Avoiding Typical New Product Mistakes | 57 |
Diagnosing Your Climate for innovation | 105 |
Improving Your Climate for Innovation | 117 |
The Future of the intrapreneurial Organization | 145 |
APPENDICES | 151 |
The Intrapreneurs Ten Commandments | 153 |
An Outline for an Intrapreneurial Business Plan | 154 |
The Intrapreneurial Evaluation Checklist | 160 |
The Sponsor Evaluation Checklist | 162 |
Intrapreneuring within a Structured Development Process | 71 |
THE TRICKS OF THE TRADE | 79 |
Advice for Handson Innovators | 81 |
What You Can Do as a Middle Manager | 87 |
What You Can Do in Senior leadership | 93 |
THE CLIMATE FOR INNOVATION | 103 |
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Popular passages
Page 1 - Innovation is more than creativity. It is the creation and bringing into widespread use of a new product, service, process, or system — from the first glimmer of an idea to successful implementation and exploitation.