Making the Most of Exhibitions |
Contents
Why exhibit? | 3 |
Selecting an exhibition | 15 |
What will it all cost? | 23 |
Other options | 31 |
Support for British exhibitors overseas | 49 |
Space booking and freebuild | 60 |
The shellscheme or booth | 66 |
8 | 68 |
Principles of exhibition design | 129 |
Choosing your contractors | 136 |
Placing the contract | 146 |
Stand management | 159 |
The content of your stand | 171 |
Graphics for exhibitions 179 | 181 |
Stand promotion | 192 |
Assessing the results | 203 |
Drawing up a programme | 75 |
ments Constructing the schedule Lesser events | 82 |
Methods of construction | 85 |
Structural systems | 95 |
Display and panel systems | 108 |
Choosing and briefing a designer | 120 |
Typical organisers regulations | 221 |
The Association of Exhibition Organisers | 232 |
Safety standards | 239 |
Useful addresses and publications | 247 |
Some facts and figures | 257 |
Copyright | |